Websites & Social Media
Click on each thumbnail for a full-sized version of the sample.
New Member Welcome Stream - Landing Pages
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The New Member Welcome Stream (print and email) called out special professional development opportunities only found in our smaller entities - practice specialty groups.
An email asked the member, "What is holding you back from moving your career forward?" and then provides five pressure point areas of lawyers - CLE requirements, information collection and management, networking opportunities, building a career profile and gaining recognition for leadership skills. Each landing pages provided entity-based solutions for these pressure points. The solutions were conveyed in number of opportunities offered by the entities as a collective. I created, designed and developed all aspects of the email and landing pages. |
Microsites
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The ABA website was one of the largest membership hurdles due to a confusing structure and a non-functioning search function. It also lacked a clear and easy way to explore all 35 practice specialty groups to decide which one(s) to join.
I developed three microsites, targeted at different audiences, that provides a succinct description of each SDF’s substantive focus and membership benefits, targeted towards the identified audience. The microsites featured a mobile-friendly design that allows for easy enrollment into a Section, Division or Forum and avoiding a lot of standard barriers to entry. |
Social Media
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